Networking, Networking and More Insurance Networing for IdeaStar at 2009 ICMG Annual Meeting

January 20, 2009 - Insurance networking, networking and more networking will take place next week at the Inter-Company Marketing Group (ICMG) Annual Meeting, and IdeaStar will be there to listen, learn, teach and discuss all things Web.

“A  few years ago at the ICMG conference, people barely even mentioned the Web and insurance. Now all they want to talk about is how automating processes on the Web can help their companies, their agents, and their clients.  Combine that with all the new online marketing trends, like Web logs and social networking, and you’ve got a lot of buzz going on,” Mike Wise, Vice President of Insurance Technologies for IdeaStar, said.

IdeaStar has developed many successful Web initiatives for the insurance industry. Mike and associates Jamey Polak, IdeaStar strategic Account Manager; and Jim Fisher, IdeaStar President; will be available to talk about the best Web practices and online projects that work.  Ask them how online quote engines, agent resource centers, agent on-boarding, affinity marketing systems, and much more can benefit your company.

“With the economy the way it is, agents changing their focus to Web-based sales, and people shifting their insurance shopping focus online, the insurance industry cannot afford to ignore the Internet,” Mike said.

“Ask us. IdeaStar has developed successful projects for many companies. (View our insurance clients here.) We have the experience and know-how to ensure a successful Web project.”

Mike added it is important to remember that Web-enabling insurance processes is not just simple IT.  “It’s a marketing project involving IT, and it helps to start with that in mind.”

Topics conference attendees may want to discuss with Mike, Jim, and Jamey include:

• Insurance Technology in 2009 – Focusing  technology dollars on front-end, customer and agent-facing, revenue generating tools like lead engines, quote engines, e-applications, agent recruiting and on-boarding – for the best returns on investment.

• Using Social Networking to Your Advantage - Linkedin, Twitter, YouTube, etc.  What are they? How can they help? Are they worth the time and effort?  View the ICMG Linkedin page.

• Free Web Site Analysis – Find out what’s good and what’s not about your company’s site, and how you can improve your overall Web presence for your company’s benefit.  IdeaStar will provide a free Web site analysis for the first 15 requests.  Ask Mike, Jim, or Jamey for details.
• Don’t Forget to Say Cheese! – Mike has volunteered to take pictures at the $20,000 Hole-In-One 50/50 Split golf outing. Line up for a group shot at tee-off, and Mike will send you a commemorative photo.

The 2009 25th Anniversary ICMG Annual Meeting is January 27 through 29 at the Omni Orlando Resort at ChampionsGate.

For more information, contact Mike Wise at 1-800-766-2635 ext. 116.