On the Road Again.  IdeaStar January Insurance Conferences.

January 12, 2007 - IdeaStar Inc. Insurance Technologies is starting the year in full force, with two conferences in January. 

First is the Professional Insurance Marketing Association (PIMA) Annual Meeting, January 18 through 21 in Boca Raton, FL. IdeaStar VP Mike Wise will be hosting a Roundtable on Web 2.0: Tapping Online Communities. "It's really interesting to me the way the Internet is changing and expanding marketing options, especially in the insurance industry,"  Mike said, adding "I look forward to sharing what I've learned about social networks, RSS, CSS, and many other 2.0 concepts, and, how they can be used in your favor."

The subject of this year's conference is "Understanding - Connecting -  Influencing: Our Challenge to Critically Assess and Respond in a World of Change."  Mike is also serving as co-chairperson for the PIMA MarkeTTech Symposium next Fall in Chicago. The theme unofficially will be "Breaking through the Clutter" and how insurance marketers can overcome recent trends, like a point one percent response rate on regular-mail drops.

Second is the Inter-Company Marketing Group (ICMG) Annual Meeting, January 31 through Feb. 2 in Naples. "I'm really looking forward to meeting with a lot of new attendees and members. IdeaStar has a few new Web products, including lead engines and small group major med, to add to its growing list. If you're attending, stop by and say hello."  In addition to Mike, IdeaStar President Jim Fisher, Project Manager Jane Hudeck, and VP Development Services Wayne Largent will be attending.

Whether you are attending one of the conferences or not, Mike will be posting blog articles and podcasts during the events.  Visit Mike's Blog at  http://insuratech.blogspot.com/ to see what's happening.