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April 24, 2007 - IdeaStar Pulsar e-mail clients now have an improved, expanded option. Switching from Pulsar 1.0 to the new Pulsar 2.0 increases the ease-of-use, simplifies list management, improves reporting and statistics, and much more. Users now have the ability to add custom surveys, use the convenience of a larger image library, add more dynamic content, and customize each e-mail for individual recipients.
“With the additional options, Pulsar 2.0 will grow with an organization as its e-mail marketing needs grow,” Steve Lamb, IdeaStar online marketing manager said. He added Pulsar 2.0 opt-in e-mail is customizable and flexible. It allows clients to handle permission e-mail marketing in-house with the do-it-yourself Application Service Provider (ASP) model. Or, IdeaStar can manage every detail of a client’s e-mail advertising program, including:
• Designing custom compaigns
• Crafting messages
• Uploading e-mail lists
• Managing each mailing
Pulsar 2.0 has the added advantage of being backed by ExactTarget, a leading provider of e-mail marketing software. Pulsar 2.0 through ExactTarget has developed relationships with many of the large Internet Service Providers to prevent automatic filters from flagging e-mails. IdeaStar still insists all clients be CAN-SPAM (federal requirements for E-mailers) compliant.
For those who want to remain with the old system, IdeaStar will no longer support or make enhancements to the original Pulsar 1.0. “We encourage everyone to take a test drive to see just how improved 2.0 is,” Steve said.
He added opt-in e-mail marketing has come a long way since it first started. “E-mail marketing has grown to become a sophisticated, integral part of any company’s marketing plan. Whether you need to keep in touch with individuals, selected groups, or a large audience, Pulsar 2.0 helps you meet that need.”
For more information, contact Vice President of Insurance Technologies Mike Wise at 216-674-1600 ext. 116.
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