IdeaStar Expanding Internet Marketing Services

October 12, 2006 - IdeaStar Inc., a leading developer of online applications, Web design, and Internet marketing, is expanding.  The company, which currently occupies, 7500 square feet at 6161 Oak Tree Blvd. in Independence, has contracted to increase its office space by 5,000 square feet.

The additional space is needed for two reasons.  First, our growing Web development service requires more programmers.  Second, IdeaStar is establishing a new online marketing services group, Spinfield^TM.   In addition to new employees, the new space will include a multi-media production studio for the creation of podcasts and videocasts.  A usability lab for Web site research will also be included.

“IdeaStar currently has a thriving online marketing practice so the move to create Spinfield^TM is a result of growth in that area,” IdeaStar President James D. Fisher said.  “This is a perfect opportunity to expand our services.”  IdeaStar currently provides online marketing for its insurance, manufacturing, performing arts, and general clients, including NextHome, TMW Systems, United American Health Care, Park Place International, BDI Systems and TCP Inc.

Spinfield^TM will focus on two areas:  Creative Services as well as Online Marketing and Promotion.

Creative Services include:

Creative Strategy

Web Design

Blog Design

PodCast Development

VideoCast Development

Collateral

Content Management

E-mail Design

Online Marketing and Promotion includes:

Online Marketing Strategy

Search Engine Optimization

Pay-Per-Click

E-Press Releases

Online Promotions

Linking

Lead Administration

Lead Generation & Fulfillment

Reporting and Analytics

Paid Submission

Media Distribution

Keyword Research

Affiliate Program Management

Usability Studies

Spinfield^TM will also operate IdeaStar’s Lead Ranger LLC, an online lead generation, administration, and fulfillment business.

IdeaStar currently employs 30 people and expects to hire more for both Spinfield^TM and the application development services.  IdeaStar is also considering a couple of potential acquisitions.

Several clients have already signed up for the expanded SpinfieldTM services. “We see a lot of potential growth in the areas of application development services and online marketing.  For many of our clients, the two go hand-in hand,” Mr. Fisher said. “We look forward to expanding our client base as our services grow.”