The Importance of Using the Web for Insurance Marketing

January 21, 2009 - As consumers rely more on the Web for information, the insurance industry is beginning to realize the importance of using the Web to reach and service customers. Based on an informal survey by insurance Web expert IdeaStar, it is clear while many are cautiously beginning to stick their toes in the water, many others are planning a significant strategy shift to focus more effort on the Web.

As an example of the changing trend, in the survey compare the top five current product marketing methods to the expected methods in the near future. Ninety percent of respondents currently list direct mail and print periodical articles as two of their top five current methods, but in the near future only 40% expect direct mail to remain in their top five, and, less than 27% expect to utilize print periodical articles as a top five method. Furthermore, the respondents plan to increase their usage of social media optimization (SMO), search engine marketing (SEM), and podcasting. View the complete survey here.

“As a recognized leader in providing Web-based tools and solutions to the insurance industry, IdeaStar is constantly striving to better understand the challenges facing the insurance industry,” Mike Wise, IdeaStar Vice President of Insurance Technologies, said.  “We’ve completed many successful online insurance projects, and it is always good to get more input.”

Mike loves to discuss insurance Internet marketing solutions including quote engines, agent resource centers, affinity marketing Web sites, agent recruitment sites, social networking, and much more. “The benefits for carriers, agents and clients are innumerable,” Mike said. “When done properly, there is a quick and clear return on investment."

Contact Mike at 800-766-2635 ext. 116 to discuss your online insurance marketing needs.  Or you can talk face-to-face:
• At the 2009 25th annual Inter-Company Marketing Group  (ICMG) Annual Meeting, January 27 through 29 in Orlando, FL,
• or the 2009 Professional Insurance Marketing Association (PIMA) Annual Meeting, February 26 through March 1, in Phoenix, AZ.