As a compliment to the matrix, IdeaStar also provided FTJ with a content management system that allows them to control certain content on each individual page of the site. This allows FTJ to edit the marketing content themselves without the need for the IT department or IdeaStar to facilitate those updates.
With a strong focus on usability and creating user confidence, IdeaStar was able to make a content rich site easy to navigate which improved efficiency and encourages enrollments. The intuitive nature of the site’s architecture not only drives enrollments, it also facilitates cross-marketing opportunities and lead generation.
Results
The new FTJ Web site went live on May 12, 2008 offering enhanced functionality and improved site design. Members can now easily navigate through the specific products and services available to them with efficiency, accuracy and confidence. The Web site facilitates stress-free browsing and has simplified the product selection and enrollment processes for site visitors.
FTJ has strengthened its relationships with its affinity and member driven audiences by improving its services to them via the Web. In addition, with a sustainable, reliable and secure Web platform the company is well poised to maintain a competitive advantage, increase enrollments and maximize lead opportunities.
Client Says
“The new site is a significant upgrade in navigation and functionality for the association members who comprise one of our most important markets,” said Frederic Hron, Director of Marketing Communication for FTJ. “IdeaStar helped us create a site that presents a customized environment for each visitor, one branded to their association, where products, rates, applications and other information are generated based on the visitor’s state of residence and association affiliation.”