Talk With IdeaStar's Mike Wise and Jim Fisher at MarkeTTech 2008

Is push marketing dying in the insurance industry? IdeaStar, a full-service Web development company, will be among the exhibitors on hand to discuss that topic at the Professional Insurance Marketing Association (PIMA) 2008 MarkeTTech Symposium, Nov. 9 through 11 in Baltimore, MD.  IdeaStar President Jim Fisher and IdeaStar Vice President of Insurance Technologies Mike Wise will be available to discuss the many facets of the Web, and how to use the Internet to make your insurance business thrive. 

Mike, a MarkeTTech meeting chair, arranged for Esurance’s Kristin Brewe to present the keynote speech on social media.  Brewe, director of Brands and Public Relations, offers an insider’s perspective on how Esurance managed to maximize its marketing dollars through social Web strategies and tactics.  The closing speaker is business author, speaker, and consultant, Jones Loflin, who will discuss ensuring success in times of change and turbulence.

Other meeting topics include:
• Demystifying Social Media (panelists include Aimee Higgins of MySpace)
• Affinity Marketing Challenges and Trends
• Direct Mail Marketing on a Shoestring Budget
• New Postal Regulations Update

“It’s going to be a great conference. I can’t wait to discuss all the Web options available for insurance businesses today which make life easier and more efficient, not only for them but customers and clients as well. It’s amazing what you can do with a well-tuned Web site, search engine marketing, social networking and so much more,” Mike said.

IdeaStar, a 2006 Best of PIMA  and 2005 PIMA Gold Award winner, develops custom Web-based applications for the insurance industry, including a very successful affinity marketing site.  Read the white paper Affinity Marketing: Distribution of Insurance Products and Services via the Web. Join the discussion on insurance marketing at LinkedIn. To learn more, call Mike Wise at 800-766-2635, ext. 116, visit insurance-technologies. com, or visit his InsuraTech Blog.

To register for the conference or learn more about PIMA, the premier forum for leaders in the insurance direct marketing business, visit www.pima-assn.org.